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Post by account_disabled on Dec 3, 2023 11:30:22 GMT 8
Cyber Monday: Which Attracts More Buyers? Black Friday and Cyber Monday are often considered two different days in the same marketing campaign, but there is a difference between the types of products and deals that are offered. As Black Friday is traditionally an in-person shopping Middle East Mobile Number List event, retailers tend to focus their marketing campaigns around products that are tangible. Things like clothing or shoes that can be tried on, candles and lotions that can be smelled, food items that can be sampled, and toys that can be played with are popular selling items among brands. Black Friday shopping often includes doorbuster prizes or free gifts at checkout that further enhance the in-person experience that is difficult to replicate online. After all, the satisfaction of seeing a gift dropped into your bag is greater than clicking “add to bag” at the online checkout. Just as Black Friday has products that are popular for that experience. Cyber Monday also has products that are pushed more by companies. In particular, technology products have their best deals on Cyber Monday, honing in on the terminology that puts digital experiences at the forefront. Products like laptops, gaming systems and PCs, televisions, video games, tablets, phones, and even subscription services and SaaS programs are heavily featured in Cyber Monday sales. If you are a retail brand, this means that you can split your marketing efforts between the two types of product categories for each day without trying to crowd too many deals into one shopping event.
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